Introduction

Incorporated in 1999, Datamatix originally contracted group-wide to Southnews, providing a suite of internet and property upload technologies. Following Southnews’ buyout by Trinity Mirror, Datamatix began prototyping a direct-to-paper solution (Property Wizard 1). Trinity backed the idea, and after a brief trial run, deployment throughout Trinity’s southern region commenced.

Utilising a brand new development platform, Property Wizard 2 emerged in 2003, and quickly established a reputation for ease of use, reliability and class-leading cost-savings. Nationwide rollout commenced in 2004, and – following Datamatix’s release from an exclusivity clause in 2006 – Property Wizard 2 has become the technology of choice in Newsquest Media Group’s largest UK centres.